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BRAND STORY

Ten Thousand is a global specialty coffee brand started from Sydney, Australia and presents the original Australian specialty coffee style under the motto of “Expanding Daily Specialty Coffee Experience”.


Pursuing the pinnacle of coffee taste, Ten Thousand uses specialty-grade coffee beans and roast with our know-how to make the perfect cup of coffee.


Ten Thousand is the only specialty coffee brand suitable for franchise business through standard operation manual.


We aim to offer Manhattan-level coffee & dessert in your local neighborhood.

IDENTITY

Tenthousand is a brand designed to accelerate the level of coffee consumption of people around the world. It is the only specialty coffee brand that can be franchised through standardized operations. Tenthouand provides a specialty experience, not just in special commercial areas such as downtown,
but also in your local areas nearby.

POSITIONING

A coffee house that uses high-end specialty-grade beans

to deliver superior coffee taste and quality.

Offering specialty brand experiences through attractive and

Minimal branding / Interior / Visual Merchandise

We always check the Quality.

TO PROVIDE THE BEST CUP OF COFFEE.

CORE KEYWORD

OBSESSED TO TASTE

BEAN FOCUSED

DAILY

ACCESSIBILITY

SPECIALTY QUALITY

FLEXIBILITY

MINIMAL & SIMPLE

TO-GO BRUNCH

STRENGTH

Coffee Beans

Global Standard

Aesthetic Philosophy

Ten Thousand NYC, SYDNEY, DECAF Blend are roasted from selected high-quality beans at our roasting center. They need to pass strict cupping test after several roasting stages to meet our high standard of coffee beans. Ten Thousand focuses on every process where high quality green beans become a perfect cup of coffee.

Our Q-grader and R&D team set up SOP(Standard Operation Procedure) including espresso extraction method, machine handling, and barista training. The taste and quality of our coffee is always our foremost value and priority.

Ten Thousand’s modern and minimalistic interior design & space reflect our value and philosophy to create the best specialty coffee experience.

Differentiated Signature Specialty Coffee

More than 50 variable bakery menus

SIGNATURE LINE-UP

  • EINSPANNER
  • ESPRESSO CREAM LATTE
  • PANELLA LATTE

SIGNATURE LINE-UP

  • BLUEBERRY YOGURT CROISSANT
  • PISTACHIO CREAM CROISSANT
  • CHOCOLATE GANACHE CROISSANT
  • ALMOND CREAM CROISSANT
  • NUTELLA ALMOND CROISSANT
  • COCONUT KAYA CROISSANT